"In the end, that's what this election is about. Do we participate in a politics of cynicism or a politics of hope? "Barack Obama
I once read that if you want to be a president or a prime minister you need 10% talent and 90% good PR. After this rather controversial comment I started thinking about all these politicians that managed to win difficult political battles and to emerge in the top political level of their countries, but at the end it was proved that they had absolutely 0% talent. That equals 100% good Public Relations? The power that the industry has is not exactly fresh news, especially for us. Some may call it manipulation of the masses. I’ll just say it is the power of communication. Let’s take the case of Barack Obama. He was considered the hope of America, the “light of the future” (god I’d make an excellent journalist), or even the new Martin Luther King. All these before he was elected. At the moment, he is the president of the USA. So what?
The point of all these was to manipulate (I know you probably don't like this word but in this case, I dare you to find a better one..) the crowd that wanted to believe in better days, And he made it. He was elected the president of the USA but unfortunately nothing changed. Some even say that it's even worse than before. In my previous post I wrote about whether PR has undermined the trust in Politics and my opinion was no. Because no matter how good your PR team is, if you can't support the image that has been created for you, then nothing can't.
P.S. : Barack I might be a little bit harsh on you but if this helps: Yes, I believed you too at that time!